A Website For Your Business: Why this marketing tool can grow your business.

Consumer behavior has evolved over to time to adapt to modern technology and to the digital age. Most consumers are looking for solutions online that will solve their problems. The internet has made it faster and easier for consumers to find these solutions. No matter what industry you are in, or the size of your business, if you want your company to be successful in the modern marketplace you have got to have a professional website. Your website is your main presence online.

Below we will discuss the importance of a website for your business success and what you need to know to get started with a professional website for your business.

What is A Website?

A website is a page or a collection of related pages that are found on the Internet and contains related information. A website is found online through a domain and stored on a computer called a web server where it is accessible to anyone, all the time . For more information visit this Wikipedia page.

Why A Business Website Is Your Most Important Marketing Tool?

"If your business is not on the Internet, then your business will be out of business”

1. Reach more people you can never reach in person

Your website will work for you 24/7, 365 days a year. Consumers are restricted to making an inquiry during your opening hours only. With a website you can serve your customers with the information they are looking for at the time that is convenient to them. A website is open to the global audience on the internet and transcends your geographical locations and its limitations.

Your website can serve thousands and even millions of people at the same time and not have them wait in line for them to be served. All this allows you to attract new customers to your business and make more money.

Ecommerce Transaction
Ecommerce Online Transaction: Clients can buy your products when its convenient for them through your website without visiting your physical store.

2. Educate Your Consumers about Your Products or Services

Your website allows you to showcase your products and services to your customers. You can showcase as many products as you want, give as much information as you want without being limited to the number of products or services you can display.

If you advertise on other websites such as classifieds or Facebook, you are limited by the layout, the design and the number of products or services you can advertise and showcase.

With a website you can show consumers what they will get when they work with you by displaying high quality images. You can capture their contact information and you can sale your products online.

Our Client: Kakic Universe Gallery
Kakic Universe Website where they are showcasing their work to their consumers.

3. Verifies that your business exists and brings credibility to it

In today’s marketplace, having a website shows that your business is real. It shows that you are a player in your industry. The modern day consumer is a skeptic and a website allows the consumer to see what you are all about. By allowing customers to get to know your business you are building trust with them and this is a major step in building long lasting relationships.

4. Your website shows your difference, your expertise and your specialty. This is your voice online

With a website you have a platform to share your message and to shape how consumers perceive your business and brand. You get to show what makes you different, what you are good at and why they should go with you as their provider of choice. Your website allows you to position yourself in the marketplace to get the exact customer you want.

With a website you can display your best reviews and/or testimonials prominently and this is a great way to establish social proof.

Our Client: KEGS Plumbers Services
KEGS Plumbers showing their expertise through their website.

5. Your Competitors are Online, not having a website will lead to your customers turning to them

Your competition is online getting the customers you should be getting. Getting a website allows you to establish yourself as an expert in your field. Having a website will allow you to showcase what makes your company stand apart from the rest of the competition. If you are a smaller business, having a website allows you to compete with the bigger companies in your industry.

Steps to getting your own business website

Now that you have seen the benefits that having a website can do for your business, below are a few steps to follow to get a professional website for your business up and running.

Step 1: Decide the purpose of your website

The first step is to do decide what your website is going to do for your business. You need to identify the areas in your business that you want to grow and the kind of results you want to achieve. You may want to get more people to know about your business or you may want more people to reach out to you about a certain product.

You may want the website as a way to sell your products or services or to answer the important questions your customers may have. Keep in mind that the purpose of your website, is not a set and forget thing. Even if you start off without online sales, for instance, it can be easy to change at a later date.

Step 2: Identify who the website Is for

To get the best possible results from your website you need to identify the correct audience to view your website. Your website will not work for you if  the people visiting the website are not interested in what you are offering.

Who you want to view the website greatly affects the kind of website that will be produced. You can use the following formula to find out the type of people you want to view the website:

Physical description + what they want + their biggest problem + how they buy + the best way to communicate with them.

Once you know who the people are you want to visit the website, you will gain much more success from your website.

Contact Us
Know the client you want to get.

Step 3: Build Your Professional Website

Building a professional website for your business does not have to be difficult. They are 2 approach you can use to get started:

Approach 1: Do it Yourself

They are a few website building tools you can use to create a website that are easy and affordable to use such as Wix and Squarespace. So if you are low on budget and have the time to invest to learn the technology then this could be an option for you.

Approach 2: Having a web design company do it for you.

If you are serious about launching a professional business website that will get results for your business that you are looking for then you may want to work with a professional web design company. Though working with web design professionals does require an up-front investment, you will find that the money you spend on professional web design services is well worth it.

Web designers know how to identify the areas of your business that require growth and the solutions required to achieve the growth needed. They know how to design websites that offer a great user experience and are tailored made for the audience you are looking to target.

If you need help designing an attractive website that’s optimized to cater to your business needs and easy to navigate, it’s time to call in the experts. Here at Recode we provide web design services that help brands like yours grow your business. To find out more about our web design services or to learn more about the importance of a website, contact us today.


So that is why we believe every business needs a website. There’s a very small and inexpensive barrier to entry, and there is a massive opportunity to help grow your business. Grow your business, make getting a website a priority.

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Recode is a Digital Marketing Company based in Harare, Zimbabwe. Our mission is to help small to medium sized business and brands position themselves online and provide the solutions their clients are in need of. By leveraging our website design service and our other innovative digital marketing solutions and through our passion for what we do,we believe we can help you grow your business.

This Post Has 2 Comments

  1. Provision

    Awesome information. Thank you very much. You have helped so much on my growing business.

    1. Recode

      You are welcome.Glad to have helped.

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