3 Key Elements That Make A Successful Website.

Is your website making you money or taking away money? Are you seeing any business growth being brought in by your website? One common annoyance most business owners have is that their website doesn’t seem to have any positive effect on their business. They pay for the website hosting and the domain name but they don’t to see any returns come from the website.

Your website should be bringing you more business and making you more money. If you don’t have a website yet then read our article on why your business needs a website.

In order to have a successful website that will grow your business, you need to implement the following 3 key elements:

Key Element #1: You need a well-Designed website.

To have a successful website, it all starts with a well-designed website. The design of your website is very important and as such it should be well planned out. How you website is designed should allow customers to easily find information they are looking for.

It should allow them to effortlessly perform task such as buying a product online or contacting you about a service. A good designed website has the following features:

1. Your Website Should Be User Friendly.

How easily a customer interacts with your website will determine if your website will be successful or not. Your website should be easy to use. It should have a simple navigation that will allow a customer to easily navigate through the website and effortlessly find what they want.

If a customer has to perform a major task, the steps they go through to achieve the task should be simplified.

The easier your website is to go through, the more time they will spend on your website. This will likely lead to them choosing you as their service provider of choice.

2. Your website should be Beautiful and Attractive.

Your website should be visually appealing. An ugly and dull website turns away customers. Your website should be easy to look at and eye-catching. It needs to capture the customer’s attention and want them to view more.

 A beautiful website creates a great first impression. This is the first step in building great customer relationships.

Our Client: Kakic Universe Gallery
Kakic Universe - A Beautifully Designed Portifolio Section Showcasing Their Work.

3. Your Website should be mobile responsive.

According to Stats Counter, 47% of internet users in Zimbabwe use mobile phones.  Your website should be viewable on any device that a customer may use. It should look nice on any device it is viewed on.

The customer does not need to zoom in and out, drag their screen across just to view parts of your website. Having a responsive website will lead to customers having a pleasant experience on your website.

Social Media Stats In Zimbabwe From June 2019 - May 2020.

4. Your Website should have a clear call to action.

You may have a beautiful website that is user friendly and mobile responsive, but if you don’t tell your visitors what they have to do next, you have a great website with no conversions.

After you have showcased all you can offer to your customers, you need clearly direct them to take some action.

 The call to action could be to request a quotation, or to book an appointment. It could be to buy a product or to contact you. What call to action your website has, is all dependent on your goals for the website.

Our Client: KEGS Plumbers Booking CTA
KEGS Plumbers - A Clear Call To Action Telling A Customer To Book An Appointment.

Key Element #2: You need to display Quality Content on your website.

Content is the text, imagery, video, graphical assets and logos you display on your website. To stand out from the crowd, you need to display quality content on your website. Quality content is content that is specifically meant for your target audience. It allows you to address their needs and to convince them to take some action.

If you are unsure the type of customer you should be targeting then you can use the following tool. Some things to consider when producing quality content is:

1. You should use high quality images and videos

Images and video are much more effective in communicating information to your customers. They allow customers to really understand the information as it is visual.

Using low quality images and videos shows a lack of professionalism and with put of your customers. Always use high quality, high resolution images and videos.

Kakic Universe Project
Kakic Universe - A Well Designed Section With A High Quality Image As The Background.

2. You should implement content marketing.

Content marketing is the process of creating and publishing high value content that you share with your audience. With content marketing you are offering customers valuable content that educates them on your products and services.

You are showing them, how those products or services solves their problems. Content marketing allows you to position yourself as an expert in your field. Examples of content marketing include blogs, infographics, podcasts and social media posts.

Content marketing can help increase brand awareness, lead conversions and revenue.  Check out the Recode Blog to learn more about digital marketing.

Key Element #3: You need to send Quality Traffic to your website.

To have a successful website, people need to see what you are offering and to buy what you are selling. For people to see your website you need to send them to your website. This is what is called website traffic. Quality and appropriate traffic visiting your website leads to a successful website.

Many businesses think that any and all traffic is good traffic but that’s not the case. You need to attract the right customers to your website whom are interested in the products or services you are providing. It doesn’t make sense to attract people who are looking for cars when you are selling houses. They are not relevant to your business. 

If you are not attracting the right type of traffic to your website, you will not be successful. Below are ways you can generate traffic to your website:

1. Social Media Marketing

Social media marketing is all about sharing quality content and getting website traffic from social media networks. There are over 3.7 billion global social media users.

That’s why as a business you need to invest in social media marketing. Some of the popular social media networks include Facebook, Instagram, LinkedIn, Twitter and Pinterest.

You can use social media to promote your website and your products and services. Keep in mind that most people are on social media for fun. If you want them to become a buying customer and send them to your website you need to offer them something of value that will get their attention.

This could be a special discount, or a link to a blog article. With social media you can reach more people using paid advertising on a particular platform.

Paid advertising is a great way to send targeted traffic to your website. If you are looking to get website traffic using social media marketing then get in touch with us.

2. Search Engine Optimization

When a customer is looking for a solution to their problems online, they will usually use a search engine such as Google or Bing to find the information they are looking for. One of the best ways to get traffic to your website is by being listed on these search engines.

When a user searches for some information on these search engines, a list of results of what they searched comes up. The list of results shows 10 results per page. Most customers never go past the first 5 results on the first page.

If you want your website to rank on the first page of Google or Bing, you need to apply search engine optimization to your website.

3. Search Engine Marketing

It takes a bit of time for a website to climb the search engine results through Search Engine Optimization. An alternative would be to do search engine marketing or paid advertising.

This will allow your website to appear at the top of the organic listings giving your website more visibility.

Search Engine Marketing
Search Engine Marketing.

4. Email Marketing

Email marketing is all about using emails to build trust between you and your customer. It’s about building brand awareness with a customer.

You can use email marketing to send product suggestions or to send testimonials about a service. You can ask a user to buy a product or tell them why they should go with you as their service provider of choice.

With email marketing you have a tool to take a complete stranger and turn them into a buying customer through showing them how valuable you can be to them. Once they are willing to buy, you then send them to your website for them to take action.


These 3 key elements mentioned above are the most important pieces that will lead to a successful website. To get the best possible results, all elements mentioned need to work together.

Not attending to one part can prevent you from growing your business and making more money from the website.

The more work you put in the better your results can be.

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Recode is a Digital Marketing Company based in Harare, Zimbabwe. Our mission is to help small to medium sized business and brands position themselves online and provide the solutions their clients are in need of. By leveraging our website design service and our other innovative digital marketing solutions and through our passion for what we do,we believe we can help you grow your business.

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